Artforum

decade

1960s

1963

“Rejected Oct 2, 1963 by the Library of Congress Washington 25, D.C.” Advertisement by Ed Ruscha in Artforum 2, no. 9 (1964): 55. © Ed Ruscha.

1964

Mason Williams occasionally helps Ed Ruscha lay out Artforum.

1965–69 1965

Under the pseudonym Eddie Russia, Ruscha assumes the role of art director for Artforum, which moves from San Francisco to Los Angeles in 1965 and rents a space above the Ferus Gallery. Ruscha remains the art director two years after the publication moves to New York from Los Angeles.

1966

Jerry McMillan, Ed Ruscha checking press proof of his Surrealism cover for Artforum, 1966. Courtesy of Jerry McMillan and Craig Krull Gallery, Santa Monica.

decade

1970s

1970

Jerry McMillan photographs Judy Chicago for her ad in Artforum announcing her name change.

1970

Judy Chicago takes out an ad in Artforum to announce her Fullerton exhibition and her name change. Jerry McMillan takes the photograph, which features Chicago in a boxing ring sporting a sweatshirt with her new name, her friend’s girlfriend standing behind her, and gallerist Jack Glenn crouching in the corner like a boxing manager.

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