PART ONE | Massive Change at the MCA

Design Economies :: Markets

We will seamlessly integrate all supply and demand around the world.

As our populations grow larger, more urbanized and more connected, increasingly we look to the planet's market economies to generate the ideas and incentives needed to meet new challenges at every scale. Markets, held up by increasingly sophisticated mechanisms, develop resilience and adaptibility within our finely orchestrated systems of global production, distribution, and consumption.

Markets are powerful engines of change, and they are themselves designed to extract wealth from every process in a relentless pursuit of efficiency. Our most successful markets, well-tuned and framed by strong legislation, produce a nearly seamless marriage of demand and supply that is staggeringly effective at creating and delivering anything, anytime, to anywhere, if the price is right. In studying this arena we begin to see our true power. The power of markets, brought to bear on the world's real problems, is the power to change the world.